Due to Covid-19, changes in the preferences of cosmetic products

By making the mask an important element in daily life, the Covid-19 pandemic seems to be contributing to the changing popularity of cosmetics. Lips are hidden behind a face mask, and the sale of lipstick has registered a fall since last year. As purchases of other cosmetics, especially those made for the eyes, have grown and demand for matte and transparent lipstick has gone up.

"Due to Covid-19, I rarely used lipstick because of wearing a mask, I started using mascara and eyeliner, and who will see you if you are behind the mask," said a Customer.

Covid-19 has impacted almost everything and also how the people adore themselves with makeup. A customer at Health & Glow said, "Since pandemic came to ease, I bought my favorite lipsticks and moved to smudge-proof."

Aqeeb Awez is an Assistant Store Manager at Health & Glow in Jayanagar's 7th block. He talked about the sales of cosmetics, their demand, price, etc.

According to Mordor Intelligence, India Cosmetics Products Market is expected to grow at a Compound Annual Growth Rate (CAGR) of 4.23% during the forecast period (2022 - 2022). While the cosmetics industry may be strong compared to other segments of consumers, the year 2020 is commercially poor. However, it is said that the industry will continue to be attractive in the future. The pandemic-related problem could highlight market-building trends such as the increase in e-commerce use rather than affecting a completely new environment. Almost all segments of the sector have seen a similar decline in sales during the COVID-19 period due to the closure of offline stores in various locations.

Laxmi Priya works at Health & Glow in Vega City Mall. She talked about the Maybelline cosmetics.

According to Mordor Intelligence, India cosmetics products market - market share(%), by product type, color cosmetics, 2021.

According to TechSci Research, the cosmetics market sold in India was projected at more than 10441 million in 2018 and is expected to grow in the CAGR by more than 16%, to reach approximately 25987 million dollars by 2024. With regard to skincare and other cosmetic products, it is expected to boost the market for cosmetics sold during the forecast period. In addition, increased consumer awareness, the choice to buy improved skincare products that not only make them look good but also improve their skin tone and the growing tendency of young people to look at colored cosmetics are expected to further the Indian cosmetics market in the coming years.

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